I'm the one-man team behind ALDRTREE, a passion project that I launched in October, 2013.
ALDRTREE is dedicated to reserving the age-old tradition of character by salvaging and providing goods from an era where those values were the customary way of living.
Along the duration of creating and maintaing this brand I have also taken on may responsibilities that come with running a new business.
My creative responsibilities include but are not limited to:
• Brand & Identity
• Visual web design (UX & UI)
• Working directly with developers
• Lifestyle photography/direction
• Product photography/direction
• Video: Direction, production, set design
• Maintaining social media
• Brand strategy
• Copy-writing
This is a brief overview of some of the things I've had the chance to work at while I've been at NBC Universal.
I currently work on product design and development for multiple properties including but not limited to Parks and Recreation, Bates Motel, The Mindy Project, Brooklyn 99, Grimm and The Munster's.
Sojourn is a church plant located in Houston Heights, TX in which I had the chance to create their identity branding. This branding has also been applied to their newest church plant addition, Sojourn Montrose.
During this rebrand, I had the chance to completely redesign their visual identity which included logo design, icon design, outdoor and indoor signage, letterpress business cards and coasters, letterhead, rubber stamps, koozies, pens, and more.
Commissioned icon design done for the Disney Store website. The icons were designed to represent various categories within the Disney Store including boys, girls, toys, accessories, baby, home & décor, and much more.
I had the chance to do some brand identity work for U-Shield, an apparel company with a focus on health and chemically sound product.
The work for U-Shield included logo and mark design, label design, hang tag design and icon design.
Cleaner, Safer, Better Apparel - Shield Yourself
I worked with K-Swiss to create multiple t-shirt graphics for professional skateboarder and X Games gold medalist, Greg Lutzka.
These shirts were worn during world-wide broadcasted events and competitions such as X Games, Street League Tour, Dew Tour, Maloof Money Cup and others.
Bluesmiths is a water wear apparel brand based out of Maui, Hawaii. I've had the chance to work aside them on multiple projects, here are just a few examples.
Complete identity branding for Sherman's Microbrewery. This is student work that was done for a fictitious brand.
Notable Features
Logo created for Aussie Home Brewer, the largest online resource for home brewing in Australia and one of the largest in the world.
Complete rebranding and package design for Valentina, a hot sauce brand from Mexico. This is student work created for a packaging class.
I had the honor of having this rebrand featured in a coffee table book, Package Volume 5.
Noteable Features Packaging of the World
CD packaging created for musician Jake London.
Packaging designed for a fictitious skate brand, Upper & Lateral Content.
Notable Feature Lovely Package
Skateboard designs for U&LC which were later fabricated.
My first full functioning typeface. Intended to be used as a title font. Named after my grandfather who drove a 76' Chrysler Cordoba and smoked out of an old wooden pipe. He was awesome.
Notable Feature: Creative Bloq
I redesigned the CD packaging for The Dirty Heads. This is student work that was created for a packaging class.
Notable Feature On display in the Grammy Museum.
Various designs and illustration, some for client work and some personal.
